Globe and Mail article on “Astroturfing” (fake online reviews)
This is a very interesting article on “astroturfing” (fake online reviews) and how Bell Canada employees have put in stellar reviews about their own products which could result in fines of $200,000. Don’t think I’m against Bell because I’m not but I think there is an inherent controversy in what is being reported here. It also shows that there is a strong need for a standard on online reputation. Hopefully Canada will be a good leader and trend-setter in this area.