The Standards Council of Canada’s (SCC’s) Michel Girard, Vice-President of Strategy and Stakeholder Engagement delivered a keynote address at the Spring 2018 RE$EARCH MONEY Conference: Breaking Through the Status Quo - Scaling Canada’s Innovation Game.
Mr. Girard’s presentation, “Helping Canadian Companies Scale Up Through Standards Setting,” outlined how standardization can help innovative entrepreneurs secure a competitive advantage in the global marketplace. He explained that SCC works directly with Canadian businesses to identify standardization solutions that will help them succeed. Leveraging standardization is critical in today’s competitive markets because standards are not neutral – they reflect the views of those who invest time and expertise in the development process. When Canadian businesses participate in standards development, they help shape and influence the markets for their technologies, products and services.
SCC’s work supports Canada’s key priorities, including the Intellectual Property (IP) Strategy and the Innovation and Skills Plan. IP, innovation and standards setting go hand in hand. They are a new means of securing economic advantage and helping Canadian businesses succeed in today’s global market.